Privacy Policy

Effective Date: 2 May 2026
Last Updated: 2 May 2026

STACEY SMITH SARL, trading as Laex Living (“Laex Living”, “we”, “us”, “our”), is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, share, and protect your personal data when you visit our website, use our services, contact us, or interact with us online.
By using our website or services, you agree to the practices described in this Privacy Policy.

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1. Who We Are

Registered Company Name: STACEY SMITH SARL
Trading Name: Laex Living
Registered Address:
Rue Soumaya, Résidence Shehrazade 3
5éme étage, No22 Quartier des Palmiers
Casablanca 20340
Morocco
Email: info@laexliving.com

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2. What Information We Collect

We may collect and process the following categories of personal data:

- Information You Provide Directly

- Full name
- Email address
- Telephone number
- WhatsApp contact details
- Postal address
- Property preferences
- Budget and investment requirements
- Relocation requirements
- Booking or consultation details
- Identity and verification documents (where required for transactions)
- Payment information (processed securely by third-party providers)

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3. How We Collect Information

We collect information through:

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- Contact forms
- Property enquiry forms
- Newsletter subscription forms
- Booking forms
- Consultation requests
- WhatsApp click-to-chat tools
- Account registration pages
- Payment checkout systems
- Cookies and tracking technologies
- Direct communication via email, phone, WhatsApp, or social media

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4. How We Use Your Information

We use your personal data for legitimate business purposes, including:

- Responding to enquiries
- Providing property sourcing and relocation services
- Managing consultations and bookings
- Processing payments
- Delivering purchased services
- Creating and managing client accounts
- Sending newsletters and marketing communications (where consent is given)
- Improving our website and user experience
- Analysing website traffic and marketing performance
- Communicating with trusted third parties involved in your transaction (with permission)
- Meeting legal and regulatory obligations
- Preventing fraud and protecting our business

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5. Legal Basis for Processing (UK / EU Visitors)

Where UK GDPR or EU GDPR applies, we rely on one or more of the following lawful bases:

- Your consent
- Performance of a contract
- Compliance with legal obligations
- Legitimate business interests
- Protection of legal rights

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6. Payments

Payments made through our website may be processed by secure third-party payment providers including:

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- Stripe
- PayPal
- Bank transfer providers

We do not store full payment card details on our own systems unless expressly stated. Payment providers process data according to their own privacy policies and security standards.

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7. Sharing Your Information

We do not sell your personal data.

We may share your information, where necessary and with appropriate permission, with trusted third parties including:

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- Lawyers
- Notaires
- Banks
- Mortgage brokers
- Builders and contractors
- Surveyors
- Accountants
- Service providers
- Technology platforms and CRM systems
- Payment processors
- Regulatory authorities where legally required

All third parties are expected to handle data securely and lawfully.

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8. International Transfers

As we work with international clients, your personal data may be processed or transferred outside Morocco, the UK, or the European Economic Area (EEA).
Where required, we take reasonable steps to ensure appropriate safeguards are in place for international data transfers.

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9. Cookies and Tracking Technologies

 

Our website may use cookies and similar technologies for analytics, advertising, and functionality purposes.
These may include:

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- Google Analytics
- Google Ads
- Meta / Facebook Pixel
- TikTok Pixel
- CRM and marketing automation tools

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Cookies may help us understand visitor behaviour, improve services, and show relevant advertising.
You can manage cookie preferences through your browser settings or cookie banner where available.

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10. Marketing Communications

If you subscribe to our newsletter or consent to marketing, we may send occasional emails about:

- Property opportunities
- Market updates
- Relocation advice
- News from Laex Living

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You may unsubscribe at any time using the unsubscribe link in emails or by contacting us directly.

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11. Data Retention

We retain personal data only for as long as reasonably necessary for:

- Providing services
- Managing enquiries
- Legal, tax, or accounting obligations
- Resolving disputes
- Business record keeping

When no longer required, data will be securely deleted or anonymised.

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12. Data Security

We implement reasonable technical and organisational measures to protect personal data against:

- Unauthorised access
- Loss
- Misuse
- Disclosure
- Alteration
- Destruction

We use professional systems including Google Workspace and reputable third-party platforms. However, no online system can be guaranteed 100% secure.

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13. Your Rights

Depending on your location and applicable law, you may have the right to:

- Access your personal data
- Correct inaccurate data
- Request deletion of your data
- Restrict processing
- Object to certain processing
- Withdraw consent
- Request transfer of your data
- Unsubscribe from marketing communications
- Lodge a complaint with a relevant supervisory authority

To exercise your rights, contact: info@laexliving.com

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14. Adults Only

Our website and services are intended for adults aged 18 and over. We do not knowingly collect personal data from children.

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15. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for their privacy practices or content. Please review their privacy policies separately.

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16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updated versions will be posted on this page with a revised effective date.

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17. Contact Us

If you have any questions regarding this Privacy Policy or your personal data, please contact:

Laex Living
STACEY SMITH SARL
Rue Soumaya, Résidence Shehrazade 3
5éme étage, No22 Quartier des Palmiers
Casablanca 20340
Morocco
Email: info@laexliving.com